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BUSINESS & BRAND STRATEGY
We consult with CEO's and senior management in startup and established consumer
product companies on overall goals and strategy for growth. We provide an
experienced sounding board, an objective perspective, for product and marketing
strategy. We also can provide executive coaching and interim leadership.
Our brand strategy consulting is a holistic approach to brand identity. Consumers are
demanding more from products and brand experiences than ever. They want clear
emotional, functional, informational or financial value to spend their precious time or
hard-earned money on apparel, consumer products and services. Companies that
deliver a consistent brand experience across all touch points will thrive. We assist our
clients to develop exciting, relevant consumer brands.
BRAND PROFILES
We develop brand profiles to act as a guide for all brand touch points with the
customer. This profile can be a valuable visual tool to communicate the message
across an organization.
COMPETITIVE BRAND RESEARCH
We can help you define a brand position in the market and understand the
competition. We will research and create a report on competitive businesses and the
contrasting value propositions.
BRAND EXPERIENCE
We can provide the outside perspective to assure a consistent brand message in all
connections with the consumer...merchandise, store environments, website design,
social media, customer service and marketing collateral.
BRAND MERCHANDISING PLANS
Dix and Pond can help clients develop a plan for a relevant merchandise assortment
consistent with the market position and identity of the brand profile.
BRAND LICENSING MANAGEMENT
We can act as a licensing manager to assure a consistent brand message in your
licensing efforts in apparel, shoes, fashion accessories, soft and hard goods.
We consult with CEO's and senior management in startup and established consumer
product companies on overall goals and strategy for growth. We provide an
experienced sounding board, an objective perspective, for product and marketing
strategy. We also can provide executive coaching and interim leadership.
Our brand strategy consulting is a holistic approach to brand identity. Consumers are
demanding more from products and brand experiences than ever. They want clear
emotional, functional, informational or financial value to spend their precious time or
hard-earned money on apparel, consumer products and services. Companies that
deliver a consistent brand experience across all touch points will thrive. We assist our
clients to develop exciting, relevant consumer brands.
BRAND PROFILES
We develop brand profiles to act as a guide for all brand touch points with the
customer. This profile can be a valuable visual tool to communicate the message
across an organization.
COMPETITIVE BRAND RESEARCH
We can help you define a brand position in the market and understand the
competition. We will research and create a report on competitive businesses and the
contrasting value propositions.
BRAND EXPERIENCE
We can provide the outside perspective to assure a consistent brand message in all
connections with the consumer...merchandise, store environments, website design,
social media, customer service and marketing collateral.
BRAND MERCHANDISING PLANS
Dix and Pond can help clients develop a plan for a relevant merchandise assortment
consistent with the market position and identity of the brand profile.
BRAND LICENSING MANAGEMENT
We can act as a licensing manager to assure a consistent brand message in your
licensing efforts in apparel, shoes, fashion accessories, soft and hard goods.
dix&pond consulting
@2012 DIX & POND LLC / ALL RIGHTS RESERVED / BOSTON, MA / STEPHANIE BERNIER / CREATIVE AND STRATEGIC CONSULTING FOR APPAREL , HOME AND CONSUMER PRODUCTS